TSA met with Tesco about stocking their range of organic beers. It soon became clear that their old and tired looking labels did not do the beer justice.
So, taking a fresh approach to this market, a slick eye-catching set of designs were created for each style of beer using a well-known landmark as part of its identity. These were stylized to fit with the typographic treatment of the name.
The new design also had to be flexible enough to work as a beer pump clip and gift box set, while allowing for expansion into new ranges and seasonal flavors. To date the beer has gone from strength to strength. You’ll find it in any Asda or Tesco, as well as in good food delis around the country.