My Creative

mi Casa es su casa. my house is your house



Soma are an underground electronic music label and commissioned My: to produce their 2010 Compilation.

The Soma Beatbox — 7 objects were built, each representing an iconic piece of musical equipment from their era. The story starts with a Reel-to-reel machine from the 70s and moves on to a Ghetto Blaster with tape, 12” Record and Technics Dex. Right up to a MP3 player (00s).

The plan was to stir up a sense of nostalgia within the albums pages. Back up the fact that the label has been running for over 20 years and show how they have been very influential in pioneering underground dance music throughout the decades.

2008 Project