We teamed up with Stew & Drew to create a friendly and engaging brand that communicated their passion for quality ice cream. This was summed up by their now adopted motif, a classic ice cream bike, but with 2 seats! This reflected the partners friendship and sense of fun.
Throughout the packaging we wanted to capture the nostalgia attached with ice cream, as well as creating luxury feel with a sense of humor. We illustrated the body of the containers with a wafer effect and off set this with bold colours and a strong brand presence.
The identity & packaging was an immediate hit with retailers and customers, causing Stew & Drew to spend a few late nights tasting and producing extra supplies of Ice Cream to meet demand.