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PAUL'S HONEY

A lovely packaging project for a lovely man. Paul and his crew needed a luxury brand for their bees that make luxury honey. This was a modern approach for the humble honey jar as they wanted to carefully target a design conscious market, and give their product a strong sense of style.

The unique packaging includes Gold foil hexagons and a warm off white paper with a subtle brand and type treatment. This minimal approach represents the purity of the honey and the clean design sets it apart from the rest.