We were tasked to produced a new range of contemporary labels to add to Loch Lomond Breweries classic range created back in 2011. The new range offered more experimental flavours and interesting hop combinations. The solution was to stylize the iconic mountain range that surrounds Loch Lomond and use it as a panoramic backdrop round the length of the 500ml bottles and 300ml Cans. Overlaid with bold colours and strong to the point typography to give the ale the best possible shelf presence.
The illustration system we created gives the client over a 100 possibilities to introduce new seasonal beers to their range. Using background, foreground, sky and loch reflection combinations all rendered in a range of 45º lines to alternate dots and radial patterns.