Danish fashion house DAY Birger et Mikkelsen were expanding their profile and needed a global eCommerce solution to move with the times and to sell high volumes of there stock online.
Working with inspirational photographer Hasse Nieksen 2010/11 winter collection and eCommerce specialists Drivebusiness. We soon produced an attractive and elegant website accommodating a man's, women's and home-ware shop, with style guide and press sections. The site was designed with a flexible structure that could be updated easily with the latest season collections, style shots and clothing. All changing the charterer of the site from season to season, keeping the brands online presence fresh and current.