We were asked to produce a brand for a chain of Mexican/US style burrito bars. The identity had to promote the health benefits of this new fast food, while at the same time grabbing attention away from the high street vendors. Such as Greggs, MacDonalds and Subway.
After the briefing and brand workshop the following core values were decided on — Always healthy, fresh, fast and fun. This would form the foundation for all Pinto marketing.
My: were then tasked with designing their website, shopfront, interior elements, menu system, promotional advertising, positioning and brand strategy.