The islands of Mull and Iona have long been a desirable destinations for homemakers and tourists alike. Mull and Iona wished to build on this and promote their area to increase visitor numbers and awareness, while showcasing the local luxuries to a bigger audience.
From a series of research workshops we defined and conceived the brand, tagline, identity system, positioning, photography and an in-depth website.
The identity its self tells a story of the areas remarkable features — Sky, Land and Sea all working in harmony. This demonstrates how perfectly balanced the islands are and how the people and land, play their part in making it unique. The emblem also concentrates on other emotional features like its wild and romantic side showing that the area is buzzing with life and invites you to explore.