Mull Scallops wanted to build on their reputation of quality food by building a brand that would be recognisable to the public and by suppliers. They needed labeling, packaging and a set of branding tools that would fit their brief of being authentic, honest and of course delicious.
The composition of the woodcut illustration is of the Isle of Mull in the distance back lit by the setting sun. The boat pulled up onto the shore at the end of a honest days work, gives a timeless quality and could be any century. Adding a sense of history to the brand.
The logotype design makes a bold and honest statement on the packaging with the typography conveying a direct message of what the company produce in a very clear manner. The overall feeling of this brand was to represent a rustic outdoor vibe that carries a Scottish quality.