FreeFlowBikes.com run as a retailer and online service, specialising in high end mountain bikes, supplying the top brands in professional biking. They are bike experts and pride themselves on custom bike builds and offer a huge range of kit.
Based in Scotland but setting their sights high, the brand had to be able to sit along side some well established bike makers in store and at events.
The brand had to look professional, while keeping its cool. The FF hexagon motif was created as a mark that could also stand alone and become a recognised icon that could be applied to T-shirts, stickers and other items.