Bcerta are an occupational health service providing globally and throughout the UK. They needed an identity that could communicate their brand cross borders and be as understandable in China as it would be in Europe.
The icon expresses the importance of each business member working in harmony and communicates a second message in the appearance of a tree budding fruit, which suggests health, growth and prosperity. This reflects the core value of care and growth the organisation aims to project - Healthy people. Healthy business.